Flipkart is ready to hit back the online retail market with its new Flipkart Assured Policy. Flipkart Assured is the new policy through which Flipkart is claiming to deliver products after 6 quality checks and it is also claiming fast delivery in which flipkart will deliver products within 2-4 days.
Flipkart Assured policy comes after flipkart delivery time has fallen from 3.9 days to 5.1 days in the last 6 months. Customers were very disappointed from this and complaints were also coming regarding the quality of the product. Flipkart as a true company who takes care of its buyer introduced this Flipkart Assured policy through which it can solve all above problems stated above. With this policy, they want to bring their average delivery time back to less than 3.5 days.
Flipkart Assured Features:
- It Offers assurance of product quality and speedy delivery to all customers across India
- It ensures six-level quality checks which offers better product quality and less chances of forge products.
- Offers 2 to 4 days delivery on Flipkart Assured products
Flipkart Assured is also a counter to Amazon Prime which was launched last month and in that scheme people can get free shipping all over India if they have a Prime account and they also offered 2 months free trial for that service. Although Flipkart launched F-Assured among all categories but it will mainly focus on mobiles, large appliances and electronics items through its top sellers including WS Retail.
Sources also said that Flipkart will send engineers to customer house to solve technical issues with newly purchased electronics items and also to increase next day delivery. F-Assured has also been introduced to boost up the online buyers in the market. They are planning to increase online buyer by 20 %. Flipkart Assured will be available on all mediums – mobile application, mobile website and desktop website.
Flipkart has started promoting this policy with new TV advertisements also. TV Ads are based on same old popular flipkart ads in which small kids are playing characters whereas voice is dubbed by adults. Ads are simple, attractive, cute and short (to the point). Cute kids in the ads will make you stop to look at the full advertisement, it doesn’t matter whether you are watching on TV or internet. For initial promotion, two ads have recently been released by flipkart.
Along with better quality and faster delivery, it will improve the return policy experience also. Flipkart Assured policy has been made to gain back seller which went to Amazon because of their Amazon Prime policy.
Flipkart has worked on strengthening its supply chain and warehousing capabilities to ensure strongest quality checks and highest quality of packaging. The sellers’ inventories have been planned to leverage Flipkart’s fulfillment model in the most optimum manner to help deliver products in the fastest possible time. This will ensure that Flipkart Assured products will be delivered across India within two to four days.
Flipkart has always been pro to customers. It always introduced policies which were customer centric like its cash on delivery, easy product exchange and most recently introduced no cash EMI. Flipkart Assured is addition to the list of customer centric policies of Flipkart.
Till now everything seems good in this policy – policy model, benefits to customers, advertisements, etc. Let’s see how well it goes with their plans and can this policy will benefit them like their previous customer centric policies.